Pinkshink Retail LLP is a cross-border ecommerce company with interest in regular and plus size apparel, fashion jewelry, and organic and locally sourced food.

Having started with humble means in the fall of 2013, Pinkshink products are now available in the USA, Canada, UK, and UAE through various B2B and B2C channels. Pinkshink products will soon be available in South Africa and the Kingdom of Saudi Arabia also.

Our brands


A brand that celebrates handmade! We engage artisans in various clusters of Rajasthan and Lucknow to design, manufacture, and source handmade fabrics and garments. Ethnic Indian apparels like Salwar kameez Suits, Sarees, and Kurtas for women is our niche. Pinkshink has strong and deep inroads into hand block printing, dabu printing, bandhni, and Lucknowi Chikankari. 

Besides delivering wonderful handmade products to the urban doorsteps across the globe, this also gives us the gratification of supporting local artisans.   


Ohpink is a fashion jewelry brand available exclusively on amazon.com in the USA. Ohpink specializes in handmade and vintage finish German silver earrings, necklaces, and anklets. Since its launch, the brand has received lots of love from customers in the USA and we plan to expand this to other geographies going forward.

Besides jewelry, Ohpink also offers handmade, reusable cotton face masks. 


The wellness bug!

Jugnew engages directly with farmers to bring locally sourced, unprocessed, unpolished and organic food grains, cereals, fruits and vegetables to the urban kitchen. Focusing entirely on the health and wellness category, we have the vision to empower consumers to make informed choices about what they eat and not blindly fall for what the commercial, assembly line processed food producing giant corporations want them to eat!